Nissan AMIEO DEI Annual Report FY2024

Connecting diverse cultures

For World Day for Cultural Diversity for Dialogue and Development in May, we took the opportunity to celebrate and embrace the rich array of cultures and traditions that make our world and Nissan so vibrant. Through an interactive Culture Quiz, we encouraged self-reflection on our knowledge of famous cultural elements from around the globe. With such a diverse range of cultures and nationalities across AMIEO, we also emphasise the importance of marking cultural moments like Diwali, Ramadan and Christmas through leadership messages led by our Chairperson, Guillaume Cartier.

Enhanced by engineering

Whether in our plants, technical centres or offices across AMIEO, our colleagues play an essential role in the day-to-day running of our operations. Aligned with this year’s International Women in Engineering Day theme, Enhanced by Engineering, we displayed the remarkable work of impressive and inspiring women within our team from across AMIEO.

The ‘Daring Africa’ expedition

One of the year’s standout initiatives, Daring Africa, brought Nissan’s heritage, resilience and pan-African pride to the forefront. A convoy of Nissan Navara and X-Trail vehicles journeyed over 8,000 kilometres from South Africa to Egypt, traversing through eight African countries, including Zimbabwe, Zambia, Kenya, Tanzania, Mozambique, Malawi, and connecting the continent to tell a story of strength and innovation. Key highlights included:

• Five local press conferences across South Africa, Mozambique, Zimbabwe, Kenya and Egypt reached 80+ journalists
• 13 dealership activations in 7 countries
• 3,000 employees engaged via internal channels, with six winners selected to join the expedition
• Over 56 million people reached across social and media platforms, with 100% positive sentiment